Templates

30-60-90 day plan for COOs

On this page
  1. Which kind of COO is this hire?
  2. The 30-60-90 day plan
  3. How should a new COO build the operating cadence?
  4. Which legal sign-offs and notices can land on a COO?
  5. Which measures should a new COO baseline?
  6. What does "on track" look like at day 30, 60 and 90?
  7. A filled example
  8. How should a CEO use this plan in the final interview?
  9. What should the CEO ask at the 30, 60 and 90-day check-ins?
  10. What the CEO owes a new COO
  11. Common mistakes
  12. Adapting the plan
  13. Questions people ask

A 30-60-90 day plan for a new COO should start by agreeing decision rights with the CEO, then build the KPI tree and the operating cadence that connect the company's targets to each function, and finish at day 90 with one measured cross-functional improvement and a draft of the operating plan prepared with the CFO. The COO is judged on how the functions work together rather than on any one site's numbers, so the plan is about the operating system of the company: which meetings run, which metrics they use, and who decides what.

This plan is for a CEO or board hiring a chief operating officer. For a manager running one site or function, see the 30-60-90 day plan for operations managers; for the listening tour every executive runs, see the 30-60-90 day plan for executives.

Which kind of COO is this hire?

"COO" covers several different jobs. Settle which one this is before the start date, because the first 90 days look different for each.

VersionWhat the COO ownsWhat the plan emphasizes
Head of operationsProduction, supply chain, fulfillment, field service, customer serviceSite visits, the KPI tree, capacity and cost to serve
The CEO's operating partnerSeveral functions plus the company's planning and meeting rhythmDecision rights, the operating cadence, the operating plan with the CFO
Successor or president in waitingMost of the business, with a path to CEOBoard relationships, strategy, and a visible result across functions
Founder's counterpart at a startupEverything that is not product or fundraisingHiring leaders, basic processes, cash discipline with the CFO

The 30-60-90 day plan

30-60-90 day plan — [Name], Chief Operating Officer, [company]
Reports to: [CEO]    Start date: [date]
Functions reporting to the COO: [operations, supply chain,
  customer service, HR, IT, other]
Sites: [N]    Headcount in COO functions: [N]
Operating plan cycle: [fiscal year, budget due to board on date]

DAYS 1-30 — Agree the mandate; learn how the company runs
Goals:
- Write a decision-rights page with the CEO: what the COO decides
  alone, decides with the CEO, or recommends
- One-to-one with every leader in COO functions and with peers
  (CFO, sales, product); visit the main sites and listen in on
  customer service
- Trace two processes that cross departments end to end, such as
  order-to-cash and customer issue to resolution
- Build a KPI tree: company targets down to the measures each
  function controls, with data sources
- List every regulatory and contract deadline the COO functions
  carry in the next two quarters
Deliverables by day 30:
- Decision-rights page agreed with the CEO
- KPI tree with a 12-month baseline; top cross-functional problems

DAYS 31-60 — Install the operating cadence
Goals:
- Start a weekly business review and a monthly operating review
  with fixed metrics, fixed dates and written decisions
- Choose one cross-functional problem; name an owner and a measure
- Review the operating plan assumptions with the CFO
- Assess each function leader: strengths, gaps, succession
Deliverables by day 60:
- Two review cycles run with decisions logged and followed up
- Improvement plan with a baseline, a target and a date

DAYS 61-90 — Deliver and plan
Goals:
- Deliver the first measured cross-functional improvement
- Draft the operating plan for the COO functions with the CFO:
  volume, capacity, headcount, cost, capital
- Propose leadership changes, if any, with the evidence
Deliverables by day 90:
- One improvement measured against the day-30 baseline
- Operating plan draft reviewed by the CEO and CFO

Check-ins: weekly with the CEO; day 30, 60 and 90 reviews.

How should a new COO build the operating cadence?

The cadence is the COO's main tool: it decides which problems get attention and how fast decisions move. A common shape, adjusted to the company's size:

MeetingPurposeInputsOutput
Weekly business reviewSpot problems earlyA short KPI set from the tree, the same every weekActions with owners and dates
Monthly operating reviewEach function against the planFunction scorecards, forecast, staffingDecisions on resources and priorities
Quarterly planningReset prioritiesResults, the forecast, the cross-functional problem listA short priority list for the next quarter
Annual operating planCommit the yearVolume, capacity and cost assumptions agreed with the CFOBudget and targets the board approves

Keep the decision log in writing. A cadence where the same issue appears every week with no recorded decision is a sign the meetings are reporting, not running, the business.

Two federal rules commonly reach the COO's desk at companies with physical operations, checked as of October 2026:

  • OSHA annual summary certification. Where an establishment must keep OSHA injury and illness records, 29 CFR 1904.32 requires a company executive to certify the annual summary after reviewing the OSHA 300 Log. A company executive includes an officer of the corporation, the highest ranking official at the establishment, or that person's immediate supervisor, and the summary must be posted from February 1 to April 30. A COO is often the officer who signs, so the safety data behind it belongs in the day-30 baseline.
  • WARN Act notice. The federal WARN Act regulations at 20 CFR Part 639 require employers with 100 or more employees (counted as the rule defines) to give 60 calendar days' notice of plant closings and mass layoffs. Footprint and consolidation decisions in the day-90 operating plan need this timeline built in; the Department of Labor's WARN page links the federal rules. Some states set stricter rules: New York's WARN Act, for example, applies to private businesses with 50 or more full-time employees in the state and requires 90 days' notice.

Industry rules, such as food safety, transportation or environmental permits, add their own deadlines. Confirm them with counsel and the compliance or safety lead; this is not legal advice.

Which measures should a new COO baseline?

Baseline the measures that sit under the company's targets in the KPI tree. The standards below are examples only.

MeasureWhat it showsExample standard (example only)
On-time, in-full delivery or service completionWhether customers get what was promised12-month baseline by function by day 30
Cost to serve by customer segment or productWhere margin is lost in operationsBuilt with finance by day 60
Order-to-cash cycle timeHow long the company waits to be paid after a saleTraced end to end by day 30
Customer contacts per order and repeat issuesFailures that reach the customerTop five causes named by day 30
Recordable injuries and near misses by siteSafety performance the COO may certifyReviewed with the safety lead in the first month
Voluntary turnover in COO functionsWhether operations can hold its peopleBaseline by site and role by day 30

What does "on track" look like at day 30, 60 and 90?

CheckpointOn trackWorth a direct conversation
Day 30Decision rights written and agreed; sites visited; KPI tree with a baselineUnclear who decides what; the COO has seen the business only through reports
Day 60Two cycles of reviews run with logged decisions; one cross-functional problem owned and measuredMeetings added without decisions; several initiatives started at once
Day 90A measured improvement; operating plan draft agreed with the CFOA reorganization announced without evidence; plan numbers the CFO has not seen

A filled example

COO: Grace Mbeki (invented), joining a home-services company with branches in several states, reporting to a founder CEO who had run operations personally.

Day 30: Agreed decision rights that gave her branch operations, scheduling and customer service, with pricing staying with the CEO. Tracing order-to-cash showed that invoices waited for technicians to close jobs on paper, which delayed payment by more than a week at most branches.

Day 60: Started a weekly business review on five measures and chose job closeout as the first cross-functional problem, owned jointly by the field operations lead and the controller.

Day 90: Mobile job closeout ran in four branches and cut the time from job to invoice there; the rollout plan and the branch staffing assumptions went into the operating plan she drafted with the CFO.

How should a CEO use this plan in the final interview?

Give COO finalists the same brief: which functions the role owns, the company's targets, the sites, and one known cross-functional problem. The guide on how to evaluate a 30-60-90 day plan in an interview explains the brief and the rubric. A strong COO plan asks about decision rights first, spends time where the work happens, and commits to one measured improvement rather than a program of initiatives. Questions that test it:

  • "Where would you and I most likely disagree about who decides?"
  • "Which meeting would you cancel first, and what would replace it?"
  • "Sales and operations blame each other for late deliveries. What do you do in your first month?"
  • "Walk me through how you would build next year's capacity plan with our CFO."

The interview guide for operations roles covers the rest of the loop.

What should the CEO ask at the 30, 60 and 90-day check-ins?

  • Day 30: Which decision did I make this month that should have been yours? Which function leader worries you?
  • Day 60: Which decision from the reviews has not been carried out, and why? What is the improvement worth if it works?
  • Day 90: What would you stop doing next year? What do you need from me to deliver the operating plan?

What the CEO owes a new COO

  • Written decision rights, and the discipline to send decisions back to the COO once agreed.
  • An explicit statement to the leadership team about what now goes through the COO.
  • A shared view with the CFO of the operating plan numbers and who owns them.
  • Honesty about the role's future: whether it is a successor role or a permanent number two.

Common mistakes

  • Unclear decision rights. Leaders keep going to the CEO, and the COO ends up as a messenger.
  • Too many initiatives. None gets measured; the function leaders cannot tell which ones matter.
  • Running the company from dashboards. Cross-functional problems show up in handoffs that reports rarely show.
  • Treating finance as a later partner. An operating plan the CFO has not shaped will not survive the budget.

Adapting the plan

  • Manufacturing and distribution: add plant and warehouse visits in week one and use the plant manager plan as a guide to site-level baselines.
  • Software or services company: the "sites" are customer onboarding, support and delivery teams; trace a customer from signed contract to live service.
  • COO who also owns finance or technology: combine this plan with the CFO plan or the CIO plan, and agree which areas wait.

The general structure for any role is in the 30-60-90 day plan template for new hires.

Questions people ask

What should a new COO do in the first 30 days?

Agree in writing with the CEO which functions the COO owns and which decisions they can make alone, then meet every leader in those functions, visit the main sites or customer operations, and build a KPI tree that links the company's targets to the measures each function controls. Avoid restructuring until that baseline exists.

How is a COO's 30-60-90 day plan different from an operations manager's?

An operations manager runs one site or function and is judged on its shift-level numbers. A COO spans several functions, such as operations, supply chain, customer service and sometimes HR or IT, and is judged on how well they work together: the operating cadence, the annual operating plan with the CFO, and fixes to processes that cross departments.

What meetings should a new COO set up?

Usually a weekly business review of a short KPI set, a monthly operating review by function against the plan, and a quarterly planning session that resets priorities. The exact names matter less than having fixed dates, the same metrics each time, and decisions written down with owners.

Does a COO have any legal sign-offs?

Sometimes. For establishments that must keep OSHA injury and illness records, a company executive, which includes an officer of the corporation, must certify the annual summary under 29 CFR 1904.32, and a COO is often that officer. Decisions to close sites or lay off large groups can trigger the federal WARN Act's 60-day notice rule for employers with 100 or more employees, as of October 2026. This is not legal advice.