Marketing coordinator job description template: the channel, the calendar, the tools and nonexempt status

"Marketing coordinator: support the marketing team with a variety of tasks" is the most common version of this posting, and it attracts everyone from new graduates who want to write to event planners who want to travel. The coordinator's week is decided by the channel they serve and the calendar they keep. A coordinator who runs twenty trade shows a year, one who builds and sends the weekly email program, and one who publishes blog and social content need different skills and tools. A useful marketing coordinator job description names the focus, the deliverables and their cadence, the tools, who the coordinator supports and how success is measured. Below are the seat types, a copy-ready template, the classification line with sources, screening and scorecard rows and the common mistakes. For the manager above this role, see the marketing manager job description template.

Name the focus before you write the duties

Then settle the facts that set the level: who the coordinator supports (one manager, a team, sales, several clients), the recurring deliverables and how often they ship, the budget they touch (approving or only tracking), the tools they use weekly and the measures you will look at after six months.

The marketing coordinator job description template

Marketing Coordinator, [Events / Email & Ops / Content & Social /
Generalist / Client Services]
[Company], [city] — [On-site / Hybrid: days / Remote within:
states], travel about [N]% [for events]
Pay: $[min]–$[max] per [hour / year]. [Overtime-eligible /
Exempt, after review.]
[Benefits summary, if required.]

SUMMARY
You will keep [the events calendar / the email program / the
content calendar / client timelines] running for [team or
clients]. In a typical month that means [N events / N email sends
/ N posts / N client deliverables]. You will report to [title] and
work most closely with [sales / design / product / clients].

WHAT YOU WILL DO
- [Plan and run logistics for N events a year, from booking to
  lead follow-up.]
- [Build, test and send N campaigns a month in (platform).]
- [Publish and schedule content in (CMS / social tool) on the
  calendar.]
- Track deadlines and status in [project tool] and flag risks
  early.
- Pull weekly or monthly reports from [analytics tool] for [whom].
- Coordinate with vendors and track spend against the budget set
  by [manager].

YOU MUST HAVE
- Delivered recurring marketing work on a schedule, in a job,
  internship or volunteer role.
- Clear, correct writing for [emails / social / event copy].
- Comfort with [two or three tools the role uses weekly], or a
  similar tool.
- [Events: able to travel about N% and lift or move event
  materials, with or without reasonable accommodation.]

NICE TO HAVE
- Experience with [other tools].
- Basic design skills in [tool] for simple assets.
- Experience in [industry].
If you meet the must-haves and none of these, please apply.

HOW WE HIRE
[Recruiter screen; conversation with (manager); a short exercise
of at most (N) minutes, such as proofreading an email or planning
a one-day event from a brief we provide.]

[EEO STATEMENT]
Need an adjustment to apply or interview? Contact [address].

Classification, pay and EEO

Exempt or nonexempt. Marketing is on the list of functional areas whose work can be directly related to the management or general business operations of an employer (29 CFR 541.201(b)). That is only one part of the administrative exemption: the person must also be paid on a salary basis at no less than the standard level ($684 a week, as the Department of Labor lists it), and their primary duty must include discretion and independent judgment with respect to matters of significance (DOL Fact Sheet 17C). The regulation says discretion does not include clerical or secretarial work, recording or tabulating data, or other mechanical, repetitive, recurrent or routine work (29 CFR 541.202(e)). A coordinator who executes a plan someone else sets, schedules posts and books vendors is often nonexempt; one who owns a program's choices and budget may not be. Decide before posting, and if the role is overtime-eligible, say so; it is a selling point, not a weakness.

Pay. Post the approved range in the unit you pay and check pay transparency laws by state. Close with a short EEO statement and an accommodation contact.

From must-haves to screening questions and scorecard rows

The later rounds are in the interview guide for marketing roles, sourcing strings are in Boolean search strings for marketing roles, and if the role is mostly timelines and handoffs across a project, the project coordinator job description template may fit better.

Common mistakes in marketing coordinator job descriptions

"Other duties as assigned" as the job

If half the duties are vague, candidates assume the role is an assistant job. Name the focus and the recurring deliverables.

A manager's job at a coordinator's title

"Own the marketing strategy" and "manage the budget" belong in a manager posting. Writing them into a coordinator role brings applicants who expect a different level and pay, and affects classification.

A wall of tools

Ten required tools filter out people who could learn them in days. Keep the weekly three or four.

Unpaid spec work

A full campaign plan as a take-home is free consulting. Use a short, bounded exercise with material you provide.

No travel or event-hours detail

Event roles include evenings, weekends and travel. Say how much, and how overtime or comp time is handled.

Before you publish

• The focus, who the coordinator supports and the monthly deliverables are in the summary.
• Tools are limited to the ones used weekly.
• Classification has been decided against the duties, and the posting says overtime-eligible if it is.
• Travel and event hours are stated.
• The pay range, EEO statement and accommodation contact close the posting.